A Catalyst for Growth and Sustainability
for Small to Mid Sized Companies
It all Starts with the Product
All businesses start with an idea for a product or service. As companies grow, the need to expand and refine the product line becomes critical.
Finding that second, third, and fourth successful product can get increasing difficult. And product lines become more complex, the need to develop uniform processes to develop, bring to market, and maintain those products becomes essential. That is particularly true for the SMB community because they can least afford to misuse resources or have a new product miss its target.
Yet it's not uncommon for the product process to lag a company's success. In today's increasingly competitive environment - where external economic forces can quickly alter the landscape - developing a more systematic and efficient approach to defining and launching new products can be a difference maker.
There are three basic phase in the marketing process and we can assist in all of them.
The Development Phase
The Launch Phase
Adjustment and Sustainability Phase